Blog

02-27-2014

"What's In a Name?" A Talk with Annie Burridge

Annie Burridge, our Senior Vice President of Institutional Advancement, presents her talk "What's In a Name? The Rebranding of Opera Philadelphia" in this just-released video as part of the Innovator Series with Tessitura Network.

In January of 2013, the Opera Company of Philadelphia became Opera Philadelphia. Why go to all that trouble just to remove two words from our name? In her talk, Annie discusses the strategic impulse that led to our rebranding, the tactics that contributed to its success, and its impact on the bottom line.

For more information on Opera Philadelphia’s path from “a bastion of standard repertoire” to “one of the leading instigators of new work in the country," check out this recent profile in Opera News