Opera Philadelphia

Opera Philadelphia's Festival

O17: September 14–25, 2017


Reach a readership of more than 100,000 by advertising in Opera Philadelphia's inaugural festival program.

The Festival Book

The O17 program book is a full-color, perfect-bound publication measuring 7 x 10.875 inches. More than 18,000 printed copies of the program book will be distributed free of charge at the Inaugural Festival Gala, attended by Opera Philadelphia’s most generous patrons, and all 29 performances at six of Philadelphia’s most popular venues:

As the inaugural festival book, this program will enjoy a long life as a keepsake and collector’s item. A digital edition of the festival book will reach even more patrons via email marketing and operaphila.org/festival, for a total readership of more than 100,000.

Reach Cultured Affluentials

  • Young – 47% under age 45
  • Affluent – More than 33% have household income in excess of $150,000
  • Philanthropic – 79% give to charitable causes
  • Educated – 70% have advanced degrees
  • Active – More than 90% attended theatre, dance, museum, and concert in past year
  • Travel – Nearly 20% live more than 70 miles outside of Philadelphia
  • Skews slightly female (52%)

Source: Audience survey conducted by The Cicero Group

Advertising Dimensions & Rates

Live Area: Keep safety area of .5" on left and right sides due to gutter.

Full Page

7" x 10.875" | $5,000
Include .125" bleed around all sides

Half Page Vertical

3" x 10.125" | $3,000

Half Page Horizontal

6.25" x 4.9375" | $3,000

Quarter Page Vertical

3" x 4.9375" | $2,000

Premium Positions

Outside Back Cover

7" x 10.875" | $9,500
Include .125" bleed around all sides

Inside Front Cover

7" x 10.875" | $7,500

Inside Back Cover

7" x 10.875" | $7,500

Two-Page Interior Spread

13.25" x 10.125" | $8,000
Spread must be created as a one-page file, not as two separate pages

Additional Opportunities

Take advantage of a unique opportunity to reach festival patrons with the official O17 app, a comprehensive mobile guide to the festival and the city of Philadelphia. 

Featured Business Listing: $500*

Help Opera Philadelphia patrons discover your business with a featured in-app listing, perfect for restaurants, hotels, attractions, and other points of interest.

*Free for all full-page advertisers

Festival Offers Email: $500

Offer a special discount or deal to O17 festivalgoers and be included in an email to all ticketholders, plus receive a listing on the Special Offers page at operaphila.org.

Geolocation Beacons: $500

Deliver a custom message to app users who pass a geolocation beacon, placed either at your business location or on festival grounds, great for special offers and event promotions.

Full Digital Package: $1,000

Combine the Featured Business Listing, Festival Offers Email, and Geolocation Beacon for maximum reach during O17.

Ad File Formats

  • Macintosh platform compatible
  • High-resolution Adobe Acrobat PDF, print ready, 300dpi, CMYK file
  • Include all fonts (including screen and printer fonts)
  • Include all support files (logos, photos, illustrations, etc.)
  • Images used in ad layouts must be 300dpi or higher
  • All graphic files must be submitted by Thursday, August 10 to pr@operaphila.org

Payment & Questions

Contract agreement available for download below. Space reservations and payment are due by Tuesday, August 1. Full payment (100%) due upon receipt of invoice once contract submitted.

Make checks payable to: Opera Philadelphia

Please submit agreements by Tuesday, August 1, to the address below, or call for more information:

Frank Luzi
Opera Philadelphia
Office: 215.893.5902

Advertising Policy

Opera Philadelphia reserves the right to require copy or graphic alterations to meet editorial standards and to refuse any advertising. Artwork must meet size specifications above. Alternative sizes cannot be accepted. Color images must be in CMYK mode. RGB images will not be accepted.

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