Random Acts of Culture
We love it when people discover opera. Sometimes, opera can discover you in the most unexpected of places.
From 2010 to 2012, Opera Philadelphia participated in the John S. and James L. Knight Foundation’s “Random Acts of Culture” Initiative. In a multi-city effort to remind people of how important the classical arts are to their lives, The Knight Foundation committed to making 1,000 of these “pop-up” performances available by bringing artists out of the performance halls and into the streets. Opera Philadelphia first performed a pop-up Brindisi chorus from La traviata in April 2010, which garnered nearly 4 million views on YouTube. This was followed by the now-celebrated Hallelujah Chorus at Macy’s in Center City Philadelphia, featuring the Wanamaker Organ and over 650 area choristers, which became a holiday YouTube sensation in 2010 and garnered national press coverage and over 8 million views from over 100 countries. Subsequent Random Acts have been produced with cultural partners throughout the city.
Please enjoy – and share the joy of music with those in your lives!