Program Book Advertising
“One of American opera's success stories” – The New York Times
The fourth annual Festival O returns September 17–27, transforming Philadelphia into an urban stage. Reach an audience of more than 100,000 by advertising in the festival program.
The Festival Book
- The O20 program book is a full-color, perfect-bound publication measuring 7 x 10.875 inches.
- The book acts as a performance program for every opera in the Festival and includes original articles and essays.
- More than 12,000 printed copies of the program book will be distributed free of charge at each performance in the 11-day festival.
- A digital edition of the festival book will reach even more patrons via email marketing, social media, and operaphila.org, for a total readership of more than 100,000.
Reach Cultured Affluentials
- Young – 47% under age 45
- Affluent – More than 33% have household income in excess of $150,000
- Philanthropic – 79% give to charitable causes
- Educated – 70% have advanced degrees
- Active – More than 90% attended theatre, dance, museum, and concert in past year
- Travel – Nearly 35% live more than 70 miles outside of Philadelphia
Source: Audience survey conducted by The Cicero Group
Advertising Dimensions & Rates
Email dhomer@saintsmarketing.co for more information.
Live area – keep safety area of .5” on left and right sides due to gutter
Full Page
include .125 bleed around all sides
7” x 10.875”
$5,000
Half Page Vertical
3” x 10.125”
$3,000
Half Page Horizontal
6.25” x 4.9375”
$3,000
Quarter Page Vertical
3” x 4.9375”
$2,000
Premium Positions
Outside Back Cover
7” x 10.875”
$9,000
include .125 bleed around all sides
Inside Front Cover
7” x 10.875”
$7,000
Inside Back Cover
7” x 10.875”
$7,000
Two-Page Interior Spread
13.25” x 10.125”
$8,000
Spread must be created as a one-page file, not as two separate pages
Ad File Formats
- Macintosh platform compatible
- High-resolution Adobe Acrobat PDF, print ready, 300dpi, CMYK file
- Include all fonts (including screen and printer fonts)
- Include all support files (logos, photos, illustrations, etc.)
- Images used in ad layouts must be 300dpi or higher
- All graphic files must be submitted by August 7, to pr@operaphila.org
Additional Opportunities
Festival Offers Email: $1,000
Reach all festival attendees with a custom message and discount offer to be redeemed
while they visit Philadelphia for Festival O20. Ideal for special event promotions,
restaurants, museums, and attractions.
Payment/ Questions
Space reservations and payment are due by August 1, 2020.
Full payment (100%) due upon receipt of invoice once contract submitted.
Make checks payable to: Opera Philadelphia
Please submit agreements no later than August 1, to the address below, or call for more information:
Diane Homer
Inner Stream Media
office: 646.588.5057
mobile: 646.529.7254