Opera Philadelphia

Channel Sponsorship and Advertising

“A Hotbed of Operatic Innovation” – The New York Times

Align your brand with a global broadcast platform bringing a revised 2020-2021 season into opera lovers’ homes via their television screens and streaming devices.

The Channel

  • An innovative new streaming platform bringing an exciting mix of classic, new, and rare opera.
  • Available on computers and mobile devices, and on TV screens via Chromecast and the Opera Philadelphia Channel app on AppleTV, Android TV, Roku, and Amazon FireTV.
  • The new channel is anticipated to reach upwards of 5,000 demographically desirable viewers over the course of the season.

A Cultured, Affluent Audience

  • Young – 47% under age 45
  • Affluent – More than 33% have household income in excess of $150,000
  • Philanthropic – 79% give to charitable causes
  • Educated – 70% have advanced degrees
  • Digital – More than 22,000 video views for Opera Philadelphia in summer 2020
Source: Audience survey conducted by The Cicero Group

 

Rates and Packages

Email [email protected] for more information.

 

SEASON SPONSOR: $6,000 ($10,000 value)

  • Opera Philadelphia Channel and website logo recognition ($1,000 value)
  • Premium placement of 15- or 30-second non-skippable video ad spot placed on up to 3 productions of choice ($4,500 value)
  • On-screen acknowledgement and logo recognition on all season productions and community conversations ($500 value)
  • 3 email banner ads ($3,000 value)
  • Dedicated social posts ($500 value)
  • 5 complimentary household accounts to channel ($500 value)

PRODUCTION SPONSOR: $3,000 ($5,500 value)

  • Opera Philadelphia Channel and website logo recognition ($1,000 value)
  • Premium placement of 15- or 30-second non-skippable video ad spot on one production of choice ($1,500 value)
  • On-screen acknowledgement and logo recognition on community conversation for production ($500 value)
  • 2 email banner ads ($2,000 value)
  • 5 complimentary household accounts to channel ($500 value)

VIDEO AD SPOT: $600 and up

  • 15-second non-skippable in-stream video ad spot
  • Pre-, mid-, or post-roll options available
  • Single video submission with an on-air capacity of 8 months (October 2020 – May 2021)

LOGO SPONSORSHIPS: $500 and up

  • Voice-over naming acknowledgement with inclusion of logo on sponsorship screen
  • Minimum quarter-page logo placement per screen

Video File Formats

  • 1080p (1920 x 1080)
  • mp4 file
  • H.264 encoding
  • Frame rate of 24-30, high bitrate
  • All video files must be submitted to [email protected]

Additional Opportunities

REFLECTION & RE-VISION: $500

  • Sponsor a series that will look deeper into the genre of opera by exploring both its musical and theatrical elements and engage non-musical scholars to gain a better cultural, social, and historical perspective. The Reflection and Re-vision series includes lectures, round-table discussions, and artist reflections.

ALTERNATIVE VIDEO AD SPOTS AVAILABLE UPON REQUEST

Payment/ Questions

Space reservations and payment due 14-days before streaming premieres
Full payment (100%) due upon receipt of invoice once contract submitted.
Make checks payable to: Opera Philadelphia
Please submit agreements to the address below, or call for more information:
Steven Humes
Opera Philadelphia
mobile: 215.893.5903
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